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Experimentation agents for Adobe Target teams

Turn your testing program into an AI-powered experimentation engine

MiaProva is the agent-ready orchestration layer for Adobe Target, Adobe Analytics, GA4, and more. Scale and govern your optimization program while AI agents help you generate hypotheses, interpret results, and recommend what to test next.

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Trusted enterprise-wide for financial services, retail, and telecom teams running thousands of tests per year.
New: AI Agents
Example agent: Ogilvy Score
Ogilvy Score for your key pages
URL: https://yourdomain.com/pricing
Overall score
82 / 100
Focus
Headline clarity, proof, offer framing
3 prioritized test ideas Direct-response best practices Ready for Adobe Target
Agents in MiaProva systematically review experiences, grade them against proven principles, and convert insights into testable ideas for your roadmap.
Why MiaProva

More than dashboards. Your experimentation agent platform.

Most teams are stuck in scattered tests and slide decks. MiaProva unifies ideas, activities, and results—and gives AI agents a governed place to work on top of your stack.

Orchestrate & govern
Capture ideas, prioritize roadmaps, and manage approvals in one place across brands, teams, and regions. Prevent collisions and increase throughput without losing control.
Integrate your tools
Plug in Adobe Target, Adobe Analytics, GA4, Amplitude, AEP and more. Your existing tools become the “hands” agents use to observe, analyze, and act.
Automate with agents
Let agents generate hypotheses, grade experiences, summarize test results, and propose next-best experiments—while your team sets the rules and makes the calls.
AI agents

Agents you can put to work on day one

MiaProva comes with a growing library of agents built for real testing and personalization teams—not generic chatbots.

Agent
Ogilvy Score Agent
Paste any URL and instantly grade it against timeless direct-response principles. Get a prioritized list of testable ideas for headlines, proof, structure, and offers.
Outputs: scorecard + test roadmap
Agent
Test Results Insight Agent
Click a button in MiaProva to expose Adobe Target test data to Gemini. Receive a concise summary, key takeaways, and recommended follow-up tests in plain language.
Source: Adobe Target + analytics
Agent
GA4 Exploration Agent
Ask natural-language questions about test performance in GA4 using MiaProva’s GA4 MCP server. Get ready-to-use tables and suggested visualizations without writing a query.
Source: GA4 + BigQuery
Agent
Roadmap & Governance Agent
Monitor your global pipeline, surface bottlenecks, identify overlapping tests, and suggest where to focus next—aligned with your governance rules.
Scope: program-level optimization

Need something specific? Because MiaProva is agent-ready by design, new agents can be stood up quickly and rolled out across tenants as your needs evolve.

Integrations

Built for Adobe Target and modern analytics stacks

MiaProva was born inside enterprise Adobe Target programs and extends that expertise across your broader analytics ecosystem, so agents see the full picture, not just one data source.

Adobe Target
Adobe Analytics
Customer Journey Analytics
GA4 & BigQuery
Amplitude
Adobe Experience Platform
As a trusted Adobe Solution Partner specialized in Adobe Target and Adobe Analytics, now part of Adswerve, MiaProva brings proven integration patterns for enterprise testing programs—from large financial institutions to leading retailers and telecoms.
Proven impact

Enterprise-grade scale and results

MiaProva helps organizations scale and quantify their testing programs, with visibility and governance tailored for distributed teams.

“MiaProva helped our digital test and learn programme move to the next level and transform our Adobe Target work into an enterprise-wide optimization program. As a distributed practice, we needed an effective way to improve awareness and visibility of running tests. MiaProva allows better coordination and sequencing of tests across our digital properties and makes sharing roadmap updates effortless.”
Optimization Lead, British Telecom
100K+
Tests managed
2,500+
Active unique users
30%
Average increase in test throughput
US & EU
Data centers with security & privacy compliance
Trusted by teams in highly regulated industries, including financial services.
Chrome extension
Power for practitioners, right in the browser
Not every insight starts in a dashboard. The free MiaProva Chrome extension brings Adobe Target context directly into the tools your teams use every day, so practitioners can see what is running without leaving their workflow.
Trusted by 2,000+ Adobe Target users to quickly understand tests, audiences, and experiences across properties.
Install the free extension Learn more in the blog
On-page view for Adobe Target
Page
/products/checkout
Activities
3 running tests, 1 personalization
Who sees what
Quickly inspect audiences and experiences without digging through multiple tools.
How it fits in

How MiaProva works in your world

MiaProva doesn’t replace your existing tools—it orchestrates them. Connect your stack, organize your program, then turn on agents that make everyone more effective.

Step 1
Connect your stack
Securely connect Adobe Target, Adobe Analytics, GA4, Amplitude, and other data sources. MiaProva becomes the central experimentation and governance layer.
Step 2
Organize and govern
Capture ideas, define KPIs, create activities, and manage approvals and roadmaps across teams—so everyone knows what is running and why.
Step 3
Turn on agents
Enable AI agents that help you generate hypotheses, interpret results, and recommend what to test next, all within your governance and compliance framework.

Like what you see?

See how AI-powered experimentation agents can help you scale your testing program—not just your slide count.

Test drive MiaProva Schedule a strategy session